How Can Social Media Marketing Help My Company?

Most people can agree social media has revolutionized the way people interact. Although we can stand witness to the influence it has posed on individuals’ behavior, how has it specifically impacted businesses and can it potentially help yours?

Increase Brand Awareness.

With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter are a natural place to reach new and highly targeted potential customers.

Think people only connect with brands they already know on social media? Consider that 83% of Instagram users say they discover new products on the platform.

Humanize your brand.

The ability to create real human connections is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.

Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. And social is the best place to get real!

Stay top of mind.

Social media gives you the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.

Customer and audience engagement.

Social networks allow you to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.

If you want customers and followers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand.

Customer service and support.

People expect brands to be available on social media and seek out their social accounts for customer service — and beyond that, about half of social media users expect a response from brands on social media within three hours.

Learn more about your customers.

Social media generates a huge amount of data about your customers in real-time. You can use that information to make smarter business decisions.

Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so you can reach the right audience and make the most of your budget.

Savvy marketers have embraced this key benefit of social media for business: by 2022, advertisers are expected to spend over $56 billion on promoting products over social.